Case Study 01
Rothmans Williams Renault
Formula One Team
This project took 2 years of my teams'
devotion. I was trusted by Rothmans Williams
Renault as creative director and editor for
1996 and 1997. The URL was advertised on the
cockpits of the cars and allowed me to re-
direct the audience to the website. Rothmans
used the site for prominent branding without
a single cigarette being seen.
The site was voted the best website on F1 in
1997. Hard to top a huge branding application
as it had thousands of images of all
of the teams taking part in the World
Championship.
An example homepage produced for the
www.icnsportsweb.com site. The site had a
new homepage every 2 weeks. There also
were random elements throughtout the site.
This homepage was to celebrate Jacques
Villeneuve's World championship in 1997.
HUGE RESPONSIBILITY AND TRUST placed in
me by Rothmans Williams Renault; I directed
this site in all aspects of creative, branding
and technology. The team of 7 personnel
harnessed the branding opportunities
presented by the Team's participation in the
Formula 1 calendar.