Case Study 09 7Global - For DeepRed Marketing This brand was developed at DeepRed Marketing... The client approached DeepRed to create a new brand for their startup company. 7Global was chosen as the name. The core of their business was to provide managed services to their clients via internet, intranet and extranet. The brand was finalised as a white logotype with a liquid halo. The Rotis typeface was used to present a clean fresh look that is flexible in application. Creation of screens to illustrate the use of the logotype. I used water as a halo for the logo signifying that their strategy was liquid. The background was used to place the brand in the digital realm. KEY INCLUSIONS... A New start up company required the creation of new brand. Their process was entirely digital and required a fresh image. This route uses a digital signature to portray a fresh and uncomplicated application.